Numerous factors differentiate the firm of Joseph Palmer & Sons from its competitors; three in particular form the pillars upon which its reputation largely rests: history, experience and foresight. Palmer’s history goes back to 1872 and no other investment firm operating in Australia today has such an unbroken family connection. Insights gained from such a durable innings are of inestimable value to the firm’s clients; there’s precious little by way of an investment issue that hasn’t been encountered, one way or another, over many years. 

Many retirees are victims of the dramatic reductions in interest rates and must adapt to meet changing circumstances.

See this article by Rodney Horin, Managing Director of Joseph Palmer & Sons (Vic), which appeared in The Australian on Tue 11 February, 2020.

Conforming under the pressure of peers is something with which most people are familiar. Professor Solomon Asch theorised about it and then used interesting experiments to test his thesis. Extrapolating for investment decisions, we can estimate that 30 per cent of investors will conform to peer pressure.