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The Self Deception of Mental Accounting

21 Nov 2019
The Self Deception of Mental Accounting

Behavioural finance expert Richard Thaler identified and named the practice of mental accounting. He and others in the field have written extensively on how people deceive themselves with this practice. A chat with your account manager at Palmers may pay substantial dividends in remedying the mental accounting tic.

The Seduction of Now vs the Payoff Later

21 Nov 2019
The Seduction of Now vs the Payoff Later

The true objective of the brain is to maximise its rate of reward. Evolution has hard-wired us to place a high value on instant – in preference to delayed - gratification. Neuroscience, however, indicates that sound reasoning and discipline deliver substantial rewards for deferment.

The Bandwagon Effect

21 Nov 2019
The Bandwagon Effect

Human behaviour urges us to be ‘in on things’ unless we miss out. The determination to follow the herd is known as the ‘bandwagon effect’. Jumping on an investment bandwagon may have a disastrous impact on one’s wealth.

Conformity Is Not Always Good for You

21 Nov 2019

Conforming under the pressure of peers is something with which most people are familiar. Professor Solomon Asch theorised about it and then used interesting experiments to test his thesis. Extrapolating for investment decisions, we can estimate that 30 per cent of investors will conform to peer pressure.

Mr Market Turns Up Everyday

20 Nov 2019
Mr Market Turns Up Everyday

Ben Graham was the man who taught Warren Buffet how to invest. Professionals identify Graham as the father of value investing. His ‘Mr. Market’ insight is an invaluable tool for all investors.

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