“I landed in this country with $2.50 in  cash and $1 million in hopes, and  those hopes never left me.” - Charles Ponzi 

Academic studies conclude that investors are far from uniformly ‘homo economicus’. Investment behaviour is influenced by compelling factors other than rationality. The example below supports the view that much investment behaviour is emotional.

Academic studies conclude that investors are far from uniformly ‘homo economicus’. Investment behaviour is influenced by compelling factors other than rationality. The example below identifies that investment behaviour should recognise emotion as well as arithmetic.